From craft fair to Brand Registry in seven months.
Aisha Khan started Linden Apothecary at neighborhood craft fairs in 2024. By spring 2025, she was selling on Shopify nationwide, had 22,000 Instagram followers, and was getting copycat listings on Amazon undercutting her brand. She needed an LLC, a logo, a federal trademark, and Brand Registry, and she did not want to talk to five different vendors to get them.
Where they were when they came to us.
Aisha had bootstrapped to about $9k/month in revenue. Customer feedback was strong; review ratings averaged 4.9. The problem: at least three sellers on Amazon were listing knockoff "Linden Apothecary" products at lower prices, hijacking her brand search. She had no federal trademark, no Amazon Brand Registry, and no real brand assets beyond a quickly-made logo from Fiverr.
What stood in the way.
A professional brand kit was required for both her Shopify store and trademark application.
USPTO application requires distinctiveness analysis, classification, and 8-14 month registration timeline.
Requires registered or pending trademark + brand verification.
No LLC meant any product-liability claim could reach Aisha personally.
What we did.
Started with LLC formation in New York. Brand kit (logo, secondary mark for lids, hex codes for boxes, font system) delivered in 5 days through the brand kit service. Federal trademark application filed within 2 weeks of brand kit; common-law search included. Amazon Brand Registry enrolled on the pending application (some programs allow this) and again on registration. Product liability insurance bound through partner broker.
The numbers.
| LLC formed | New York LLC, 8 business days |
| Brand kit delivered | 5 days from kickoff |
| Trademark filed | USPTO application, 14 days after brand kit |
| Brand Registry enrolled | 45 days (on pending application) |
| Counterfeits removed | 3 listings removed within 60 days of enrollment |
| Trademark registered | 11 months after filing |
| Revenue impact | Brand-search conversion rate up 41% after counterfeits cleared |
"I needed a logo for my soap labels. Five days later I had the logo, the secondary mark for the lids, hex codes for our boxes, and a font I am using on the website."
Aisha Khan · Founder, Linden Apothecary
Plan and add-ons: Growth tier $49/month + $249 trademark filing + $99 brand kit add-on + $145/year product liability insurance.
Want a similar setup?
Talk to a specialist or start your entity in 5 minutes.
At a glance
- What is it
- Linden apothecary: founder-led dtc with a federal trademark before first reorder is a regulated business process governed by federal or state agencies. File.Business handles the paperwork, filings, and tracking for you.
- Why it matters
- Doing this correctly the first time avoids penalties, late fees, and personal liability exposure for owners.
- Who needs it
- Any US business that has triggered the relevant requirement - usually based on entity type, state, or business activity.
- When it is due
- Deadlines vary by agency and state. We track your specific dates and remind you ahead of any filing window.
- How it works
- Tell us what you need, review the prepared filing, and we submit through the agency's official channel.
- What it costs
- Pricing is shown on this page with state and federal fees disclosed separately from our service fee.
- Risks of skipping
- Penalties, administrative dissolution, loss of liability shield, blocked transactions, or audit triggers depending on the filing.
- Alternatives
- File directly with the agency yourself, hire a law firm, or use a competing service. File.Business is the fastest premium option.