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Visual Identity
Logo Brand Kit · File.Business

A brand that looks like someone built it.

Logo concepts generated by our designers (with AI-assisted starters), refined to your feedback, delivered in every file format you will ever need plus a full brand kit: colors, fonts, social templates, document templates.

Pay only the state fee 60-day money-back Cancel anytime
220,000+
Businesses served
4.9 / 5
From 8,200 reviews
A+
BBB rated, SOC 2 II
12
File formats included
$0
Free
formation service
51
Jurisdictions
filed in-house
220K+
Businesses
formed since launch
4.9★
Rating
8,200+ verified reviews
SOC 2 Type II · 2025 report 4.9 · 8,200+ reviews E&O Insured · carrier on request 51 Jurisdictions 220,000+ Formed
See disclosures + carrier names →
5 minutes to startSet up before lunch
Transparent pricingNo surprise renewals
60-day money-backCancel anytime
What it is

Logo & Brand Kit, plainly.

Your logo is what people remember. It goes on the website, the signage, the cards, the invoices, the deck, the truck. A bad logo, or a Canva placeholder, leaves a mark long after the business has grown out of it. Most founders never bother to fix it, and they regret it later.

Our process is fast because we start with AI-assisted concepts in your stated style (modern, classic, playful, technical, luxury, etc.), and then a human designer refines the strongest direction into something genuinely yours. You see three to five concepts within 48 hours, pick one, get two rounds of refinement, and receive the final files.

Final delivery is the full kit, not just the logo. Vector files (SVG, AI, PDF) for print and scaling. PNG and JPG at every size and against light and dark backgrounds. Brand colors with HEX, RGB, CMYK, and Pantone values. Font pairings with web licenses included. Social media templates, business card templates, letterhead template, email signature template, all editable.

Who this is for

Common situations.

New foundersGet a real brand from day one. The version you launch with is the version that gets a year of word of mouth.
RebrandersRefresh the look without paying agency prices. Same designers, faster process, transparent pricing.
DTC brandsYour packaging, your ads, your unboxing all need consistent visuals. Start with a real kit.
Restaurants and retailSignage, menus, uniforms, social. All of these reference the same brand kit and look unified.
Personal brandsWordmark, monogram, headshot treatment. Match the look you use everywhere.
SaaS and techClean wordmarks and icons that work at favicon size and at billboard size.
See your situation here?The fastest path is to start. Five minutes, pay only state fee.
Start your brand kit →Pay only state fee
What is included

What is in the brand kit.

  • Logo: primary mark, secondary mark, monogram, favicon
  • Vector files (SVG, AI, PDF) for unlimited scaling
  • Raster files (PNG, JPG) in every common size
  • Light, dark, and single-color variants
  • Brand color palette (HEX, RGB, CMYK, Pantone)
  • Font pairings with web font licenses
  • Social media templates (Instagram, LinkedIn, X)
  • Business card, letterhead, email signature templates
  • Brand guidelines PDF for handing off to other designers
How it works

Four steps. We handle the rest.

Step 1
BriefYou answer a short questionnaire about industry, audience, and feel.
Step 2
ConceptsThree to five concept directions in 48 hours. AI-assisted, designer-curated.
Step 3
RefineTwo rounds of refinement on your favorite direction. Real designer, real feedback loop.
Step 4
DeliverFull kit delivered to your Document Vault. Use it everywhere.
Side by side

How we compare.

99designs
Premium
$300+ contests, slow, mixed quality.
Fiverr
Variable
Cheap but inconsistent; you do the curation.
Looka
Value
AI-only, no human refinement, generic.
File.Business
Honest
All-in pricing, real specialists.
  • $99 one-time, all included
  • Real designer refinement
  • Full kit, not just a logo
  • Web font licenses included
  • Document Vault delivery
  • Free on Growth plan
99designsFiverrLookaFile.Business
Starting price$300+$5 to $500$30+$99
Human designeryes (contest)maybenoyes
Brand kit includedlimitedrarelynoyes
All file formatspaidpaidlimitedincluded
Turnaround1 to 4 weeksvariableinstant3 to 5 days
“I needed a logo for my soap labels. Five days later I had the logo, the secondary mark for the lids, hex codes for our boxes, and a font I am using on the website. Cost less than a single 99designs contest.”
AK
Aisha KhanFounder, Linden Apothecary
5days end to end
$99total spend
12file formats
60day promise

The File.Business Promise

If we miss a deadline on a service you pay us to manage, we cover the penalty. If you change your mind within 60 days, we refund our fee in full. Your data stays yours, always.

60-day money-back Penalty-free filings Cancel anytime No surprise fees
FAQ

Common questions.

How long does the whole process take?
Three to five business days from brief to final files. Two business days for concepts, two rounds of refinement (12 to 24 hours each).
Can I own the rights to the logo?
Yes. Full transfer of copyright on delivery. The design is yours to use anywhere, register as a trademark, and license to others.
What if I do not like any of the concepts?
We will do another round of concepts at no extra cost. If you still are not happy after two concept rounds and two refinement rounds, we refund our fee.
Can you mimic a specific style I like?
Yes, within reason. Send us reference logos you like and we will steer your concepts in that direction.
Are the fonts included for commercial use?
Yes. Web font licenses for the recommended fonts are included. If you need desktop or printing-house licenses, we will quote those separately.
Do I get editable files?
Yes. Adobe Illustrator (.AI), SVG, and PDF source files are included. You or another designer can edit them later.
Can I trademark this logo?
Yes. The design is unique and original to you. We recommend our trademark service to register it federally.
What if my brand evolves later?
Most brands refresh once or twice in their first 5 years. You can hire us back for refinement at any time, or take the source files to another designer.
Is the kit set up for print and web?
Yes. Vector files (lossless at any size) for print. Raster files (PNG, JPG) optimized for web. CMYK and Pantone values for printers.
Is this available as add-on or included on Growth?
It is free on our Growth plan and a $99 add-on on Starter and Solo plans.

Start your brand kit in about 5 minutes.

Tell us a few details. We do the rest. You get a single dashboard for everything.

Pay only the state fee 60-day money-back Cancel anytime
$129/yr Compliance Annual Filings · penalty-free

On the $129/yr Compliance Annual Filings plan, we cover state late fees.

When you autofile your annual report through the $129/yr plan and we miss the deadline, we pay the state's late fee. The guarantee applies to that specific plan and the filings it includes. Other File.Business services are billed at the prices on this page.

See compliance plans →
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File.Business is a private business filing and compliance service. We are not a government agency and are not affiliated with any Secretary of State office. You may file directly with the appropriate state agency. SOC 2 Type II audited. 220,000+ businesses formed since 2017.