2025 BOI rule update US entities are now exempt. Check if you still need to file →
FilingA federal trademark with the USPTO gives you nationwide exclusive rights to your brand name, logo, or slogan. A DBA, LLC name, or domain does not.
Home/Services/Trademark Registration
USPTO Brand Protection
Trademark Registration · all 51 jurisdictions

Own your brand name in all 50 states.

A federal trademark with the US Patent and Trademark Office gives you exclusive nationwide rights to a brand name, logo, or slogan. We run the clearance search, classify correctly, prepare the application, and respond to any USPTO office actions through registration.

Pay only the state fee 60-day money-back Cancel anytime
What it is

Trademark Registration, explained plainly.

A trademark is a brand identifier: a name, logo, slogan, or other distinctive symbol that consumers use to identify the source of goods or services. Forming an LLC, registering a DBA, or buying a domain does not give you trademark rights. Only registration with the US Patent and Trademark Office gives you nationwide exclusive rights to the mark.

A registered federal trademark blocks others from using a similar mark on similar goods, gives you the right to use the (R) symbol, creates a presumption of validity in court, lets you sue in federal court, allows you to record the mark with US Customs to block infringing imports, and is recognized in most other countries through the Madrid Protocol.

The USPTO application process takes 8 to 14 months in normal circumstances and involves a clearance search, choice of one or more international classes, an examination by a USPTO examining attorney, a 30-day opposition period, and final registration. Most applications receive at least one office action requiring a response. We handle the full process end to end.

Who this is for

Common situations that need this filing.

Consumer brandsAnyone selling under a brand name, logo, or slogan that they care about owning long term.
E-commerce sellersAmazon Brand Registry requires a federal trademark. Beyond that, it stops counterfeiters cold.
SaaS and tech companiesYour product name and company name are your most valuable IP. Protect them before you scale.
Restaurants and hospitalityConcepts get copied. A federal trademark gives you the legal standing to stop a copycat down the street.
Creators and personal brandsCourse names, podcast names, YouTube channel names. Federal registration deters knockoffs.
Professional servicesLaw firms, consultancies, agencies that have invested in name recognition should lock it in.
What we'll set up for you

A clean handoff, in four steps.

You give us the basics. We handle the state, the IRS, and the compliance clock so you can focus on the business.

01 · Name + Brand

A name that's actually available.

Real-time check against the state register, USPTO trademark database, and matching domains.

02 · State filing

Filed with the Secretary of State.

We submit your Articles, pay the state fee on your behalf, and return the stamped certificate.

03 · Federal IDs

EIN + the right tax setup.

Federal Employer ID with the IRS, plus state tax accounts when your business needs them.

04 · Stay compliant

Registered Agent + deadline tracking.

Your agent on file in every state, with every renewal and annual report tracked in one calendar.

How it works

Four steps. We handle everything else.

Step 1
ClearanceWe search USPTO and common-law sources for conflicting marks.
Step 2
ApplicationTEAS application prepared with the right classes and goods/services.
Step 3
USPTO fileFiled with the USPTO. Examination period begins.
Step 4
RegisteredAfter opposition period, registration certificate issues. You can use (R).
Side by side

How we compare.

LegalZoomZenBusinessBizeeFile.Business
Service fee per class$399$399$199$249
Office action responsepaidpaidpaidincluded
Common-law searchpaidlimitedlimitedincluded
Class selection advicepaidnolimitedincluded
Maintenance remindersnonolimitedyes

Based on publicly listed pricing and feature pages as of 2026. Competitor names are trademarks of their respective owners.

FAQ

Frequently asked questions.

Is a federal trademark different from a DBA or LLC name?
Yes, completely. A DBA puts your trade name on a public registry but gives no exclusive rights. An LLC name reserves only that exact corporate name in that one state. A federal trademark gives you nationwide exclusive rights to use the mark on the registered goods or services, and the legal tools to stop infringers.
How long does USPTO registration take?
In normal conditions, 8 to 14 months from filing to registration. The process: 3 to 4 months waiting for initial examination, 2 to 6 months responding to any office action, 1 month publication for opposition, then registration. Intent-to-use applications take longer because you must file a Statement of Use after the mark is in commerce.
What is the difference between TEAS Plus and TEAS Standard?
TEAS Plus is cheaper ($250/class) but requires using the USPTO's pre-approved goods/services descriptions. TEAS Standard ($350/class) allows custom descriptions. We choose based on your situation; most consumer brands fit TEAS Plus.
What is an international class?
The USPTO categorizes goods and services into 45 international classes. Each class costs a separate filing fee. A clothing brand selling apparel and running a clothing-related website might need class 25 (apparel) and possibly class 35 (online retail). We advise on the right classes for your situation.
What is an office action?
A letter from the USPTO examining attorney raising issues with your application: similarity to an existing mark, descriptiveness, specimen issues, or classification questions. Most applications get at least one office action. We respond to them through registration as part of our service.
Can I trademark a generic or descriptive name?
No. The USPTO will refuse marks that are generic ("Apple" for apples) or merely descriptive ("Quick Plumbing" for a plumbing service). Suggestive, arbitrary, and fanciful marks are easier to register. We assess your mark's strength during clearance.
What is "intent to use"?
You can file a trademark application for a mark you plan to use but have not yet started using in commerce. The USPTO will examine and approve the mark, but full registration is contingent on filing a Statement of Use within 6 months (extendable). This locks in your priority date.
How long does a trademark last?
Indefinitely, as long as you keep using the mark in commerce and file maintenance documents: a Section 8 declaration between years 5 and 6, and a combined Section 8 and 9 every 10 years. We track these deadlines automatically.
What about international trademark protection?
A US trademark protects you in the US only. For other countries, you can file through the Madrid Protocol (a single application for multiple countries) or directly with each foreign trademark office. We file Madrid Protocol applications for an additional fee.

Start your trademark in about 5 minutes.

Tell us a few details. We file at the right office. You receive the stamped certificate in your dashboard.

Pay only the state fee 60-day money-back State fee at cost Cancel anytime

Start your business in the next 5 minutes.

No state-fee markup. Pay only the state fee. 60-day money-back guarantee.

No state-fee markup 60-day money-back Cancel anytime
$0 + state feeStart my business